Constantly engaging with the customers is extremely important for the company’s growth and brand reputation.
With innumerable channels to stay connected, it is up to the organisation to choose the best one and keep it live and ticking.
Clear and transparent communication makes the functioning simpler.
Now, there are a whole lot of options for communication. Devising a plan to share the information effectively is communication strategy.
We, at Propel Industries, have a tried and tested communication strategy in place and our employees are completely committed to the strategy. We understand the importance of a great communication strategy without which it would be difficult to compete in the market.
We focus on all three types of strategy - visual, verbal and non-verbal.
Face to Face
Facial expressions, body language, voice tone
Web pages, pictorial representations
At Propel, we are following these steps as the first line of communication with customers.
- We talk to understand the requirement of the customer.
- We find out about the availability of quarry with licence.
- During the discussion with the customer, we look out for land options where the crusher plant can be erected.
- We get a verbal confirmation about the pollution certificate.
- After analysing the business background of the customer and examining the track record, we question them about the market selection for selling.
This stage involves individual meetings, phone calls and email exchanges.
How do we help the customer decide on the product to buy?
The Propel representative
- Seeks an appointment through a phone call. This is followed by a direct discussion.
- Gives an idea about market needs versus tonnage production in the new plant set-up.
- Checks on commercial portfolio and explains about the associated banking partners.
- Shares basic offer/ quotation through an email.
- Gives overview of the group companies, various certifications, accolades, infrastructure and projects.
The application team understands the customer’s requirement and guides them on equipment selection and then shares an email of the flow sheet.
The design team then start interacting with the customer and shares the layout making process and sends out an email about the commercials.
Connecting first-time buyers with the financiers.
The representative from Propel explains to the customer
- How the products are classified as non-movable item.
- The basic loan eligibility percentage for the customer.
- The documentation process.
- About our trusted financial partners and shares the list with the latter.
Though we have always trusted individual meetings for greater impact, the pandemic has forced us to go virtual for the safety of our customers as well as our employees.